Synopsis: We created three different ads for this campaign. The first one has a popup with a motorcycle and a bottom named ‘JUMP’. Then another pop-up that makes the internet user think that the motorcycle will jump to it. Them comes the surprise! On the first ad the motorcycle jumps from first banner to other banner, in another doorway, in other country. One in USA, another in Germany and another one in Japan.

Objective: To divulge Husqvarna – the motorcycle which is the jumpiest motorcycle in the world to a Brazilian consumer once it’s not much divulged in Brazil.Target: People who like motorcycles and radical sports.