Cannes Lions
INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2009
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Description
A bear tries to get a free lift on a road but rejects cars that are willing to give him one, because he is waiting for Accent: He is big and needs a car with enough space. He sees an Accent coming and gets excited about it. As Accent stops near him, his family, who has been hiding behind a huge rock watching him hitchhiking, happily and easily hops into the rear seat. As the bear enters Accent, he throws away a sign he’s been holding. It lands on the ground and it says ‘Accent Only’.
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