Cannes Lions
CENAJANS REKLAMCILIK, Istanbul / HYUNDAI / 2003
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These films are dedicated to the launch of the new Hyundai Accent Admire and they show us the reflections of human passions. The camera wanders around the aesthetic details of new Accent Admire while it combines these details with passions of family members like 'Candied Apple' for the child, 'Remote Control' for the father and 'Diamond Ring' for the mother. Visual transitions are done via 'Cube Effects' which gives momentum to the film. We hear the final slogan 'Your passions have shown us the way.'
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