he most appreciated feature of smart, especially in a city dominated by cars like Rome, is its ability to disappear in traffic due to its small size. But for the launch of the new exclusive cabrio version, we needed a smart fortwo that doesn’t pass unnoticed.

That's why, inspired by the new claim Radically Open, we have transformed some of the large open-air tourist buses what daily fill the streets of the city center, in gigantic smart fortwo cabrio, with real 3D hood.

The action enjoyed a wide resonance ranging from press coverage to word-of-mouth through the population of Rome.