The track was composed as a mashup of classic bedtime lullabies, blended with all-original lyrics and performed by homegrown Aussie rapper Julian Joseph. The unique tune was Shazam-able, with the extended 2:30sec version available on iTunes and Spotify. The result? The No.1 performing video ad on Twitter in Australia and APAC for Q4 2020 - proving the effectiveness of this unorthodox, branded music video approach.