Cannes Lions
INNOCEAN WORLDWIDE CANADA, Toronto / HYUNDAI / 2012
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Our challenge was to convey the great leap forward Hyundai has made in performance and design, culminating in the Genesis Coupe. Consumers still view Hyundai as A to B cars with bland styling, but the new generation of vehicles are anything but. Now when people see a Hyundai, they can’t believe it’s a Hyundai.
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