Objective: a product advertising the 100% pre-sell Hyundai Home town in Ochang district, Cheongju-city. Purpose of advertisement: the great men of Cheonggju, the pride of residents in Cheongju-city, attract an interest to the user by exciting their attention and their minds at the time of the advertisement.Aim of advertisement: to attract attention, it uses a can lid. When the lid is lifted, the creative inside comes out. It centres on the reinforcement of concentration and creates a reality with a shivering phenomenon on the screen, like watching an old documentary.