This campaign delivers the strengths of the car company in a subtle but honest way, while allowing people to rediscover themselves. "See it for yourself" appeals to the consumer who questions themself about how things are done, how they should be and how they may affect them in the long run.

Talking about Hyundai's safety features tempts the driver to seize the opportunity of a second chance and rethink their life. When the benefit of the best warranty is delivered, the power of the message comes full circle with a well-known fairy tale.