Spikes Asia

Hyundai Duty

INNOCEAN WORLDWIDE COMMUNICATION, New Delhi / HYUNDAI / 2018

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An Indian soldier is going to an important army post to serve the country. However, because of a breakdown, he can't. So he starts walking towards the nearest road to reach his destination. Fortunately, a Hyundai Santro owner goes out of his way to offer the soldier a lift. In fact, he misses a job interview. But the Santro owner believes that, "before serving anybody, including ourselves, we must serve those who serve the nation." Years later, the soldier is being felicitated as an an army officer. He reminisces the whole incident. In fact, we realise that he has invited the Hyundai Santro owner for the event. On being asked to say a few words on this momentous ocassion, the Santro owner repeats that even till this date he just believes in one thing. That "before serving anybody, including ourselves, we must serve those who serve the nation."

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