Hyundai is driven by better. So we helped them build a better way for shoppers and Hyundai dealers to communicate and test drive cars. Hyundai Drive is a digital platform that lets shoppers book a test drive on demand from their phone or computer. It gives dealers a simple way to track their leads and test drives, and it gives Hyundai a new level of data and insight into their customers’ shopping than ever before. For the first time, Hyundai can track a customer from the test drive to sale, all on one platform.

Idea Incepted: December 2014

Business Case Development: January 2015

Project Green-lit: January 2016

Software Development: January 2016 - September 2016

Operational and Marketing Go-To-Market: May - October 2016

Initial Pilot @ 31 Dealerships: October 2016 - March 2017

National Rollout Green-lit: April 2017

We piloted Hyundai Drive in 6 cities across the United States at 31 Hyundai dealerships. Dealerships are separate business entities than the OEM in the U.S., so we had to design and develop an operational platform rollout and go-to-market strategy specifically for dealers. Even though the reach was limited to these cities, after the pilot completed, we found the lead conversion ratio was 234x higher than the current HyundaiUSA.com website, and we were able to follow our customers digitally like never before, including geo-location, funnel conversions from ad to sales, and rich mobile data that the industry has never seen before. Hyundai has green-lit the next phase of the pilot and are now on the road to a national rollout across the country. The Hyundai Drive platform is breaking new ground in automotive advertising by disrupting and improving the current experience while curating never-before-collected data to make smarter business decisions.