Nowadays consumers are wiser than ever when buying cars. Not just one, but many more strengths are needed to trigger their interest. This is why Hyundai has launched new campaign for its most well-rounded brand – ELANTRA. With an intriguing twist of humor and suspense, the campaign is far from conventional. Why and what all the marathoners are running for will be revealed at the end, curiosity piquing up to that point. The answer is simple- Everybody wants ELANTRA because it has MORE.