Never before has the rear window of a car been transformed into a touch screen, including an animated keyboard, buttons and visual effects, integrated directly with Facebook. The conversion was achieved using a high level of technology and small space that the Hyundai i30 could still be used as an exhibition vehicle. Passers-by posted their Like directly from the car, which appeared in real time on their Facebook timeline and in a ranking table on the landing page. Encouraging friends of the participants to vote for the post, the associated competition to win an i30 was used as a multiplier to increase product and brand awareness. The campaign was accompanied by several communication measures such as the aforementioned landing page, online banners, Facebook ads and posts, a case film on the Hyundai YouTube channel, newsletters and press releases. It took place at appropriate venues such as the IAA in Frankfurt.

During the tour date at the International Motor Show in Frankfurt alone, 1,383 people took the opportunity to post on Facebook from the rear window of the Hyundai i30. Through the voting mechanism on the landing page, with an average of 323 friends per participant, over 754,942 contacts could be generated. Real-Like also received lots of attention, often including hundreds of Likes, on the general Hyundai Facebook page where the upcoming tour dates were posted. Additionally, due to the live, on-site experience with the extraordinary and fascinating vehicles, Hyundai is increasingly being perceived as a young, innovative and stylish brand.