Cannes Lions

HYUNDAI SANTA FE

INNOCEAN WORLDWIDE, Seoul / HYUNDAI / 2006

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A SantaFe means having pride not only in your SantaFe but also yourself, enjoying other people’s attention and envy.When we possess something splendid or buy something cool, we want to show-it off through a series of actions. Getting other people’s attention makes us stand out and feel superior.When other people possess something splendid or purchase something cool, jealousy merges its head and we are bitten with envy without any special reason.Once you purchase a Hyundai SantaFe, you will find yourself constantly wanting to show-off your SantaFe and get other people’s attention.

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