The key idea is that a risky situation can help to highlight product’s stability and safety.

In construction site, an architect decides to drive on an exciting way.

Santa Fe uses Panorama Sunroof and rides on the slate. It finds out the center by the Around-View monitor and comes down. Then, it avoids construction materials with BSD, smoothly drives out of a dark cylinder with DBL system.

At last, Santa Fe arrives at the ground but it breaks a firefighting-valve, splashing water blurs the front view. At the moment, SCC stops it from going ahead.

In the last scene, Santa Ge leisurely leaves the construction site. It appeals the most stable driving of Santa Fe through ‘Never Stop Driving’.