The film opens under the ominous cover of dense fog. The camera moves past a lone windsock, catching just a glimpse of the eight cylinder beast. Suddenly, the lights on a drag racing Christmas tree illuminate and a voice begins to countdown… “Three… two… one…” In an explosion of argon and dust the Jeep Wrangler 392 takes off. The vehicle flies across a desert - lightning crackling in the sky - as the voice over explains that “Today, the rules of speed have been rewritten.” In the scenes that follow, the Jeep flattens mountains, leaves a pit crew in its wake, ignites a checkered flag, shatters a radar speed sign and even drives headlong into a dust storm. The ferocious video concludes affirming that all the Jeep Wrangler 392 wants to do is “Get. Dirty. Faster.”