Cannes Lions

HYUNDAI SONATA

THE RICHARDS GROUP, Dallas / HYUNDAI / 2004

Film
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Overview

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OVERVIEW

Description

The Hyundai Sonata comes with more standard features than other sedans in it's price category. Therefore, it's literally "more car for the money". To demonstrate this, we show a complete Sonata gliding through a world of half-cars as a visual metaphor for how much Sonata you get compared to competitors.

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