The British Red Cross wanted to tackle the public perception that they only help people overseas, by publicising the huge amount of work they do here in the UK.

To illustrate this, a seemingly ordinary young woman walking her dog wanders through the countryside and into a town. As she walks she tells us of all the terrible ill fortunes she has bestowed upon people, revealing her identity as the personification of the kind of crisis that affects over a million people in the UK every year – the people the British Red Cross are there to help.