Going into 2018, midterm voter turnout was historically low. We set out to create a cultural shift around voting and civic engagement, empower ALL voters, and use our combined media reach to increase voter participation in the 2018 US midterm election and beyond.

The idea: create a platform that put partisan politics aside in order to give potential voters the tools to be informed, active participants in the democratic process. We did this by presenting a series of stripped-down, powerful FACTS, based on hard data surrounding past and projected voter turnout, collected by our team of researchers (for example, “If 50% of voters vote this November, it would be the highest midterm turnout in a century”). We also focused on clearly stating what was at stake in the election (ie “All 435 House seats and 35 Senate seats are up for election”), as our research showed a lack of general midterm awareness and info.

We focused on reaching Millennial and Gen Z voters, as our research showed that in 2018 they would collectively make up the largest voting bloc for the first time ever. By partnering with media organizations with incredible and diverse reach, and leveraging organic social content, we ensured that I am a voter. would be seen everywhere, and often.

We used 16 million dollars worth of donated ad space to reach potential voters across television, cinema, radio, OOH, digital, social, integrations and on-the-ground activations. Celebrity endorsements ensured our message hit the red carpet, and to increase our reach, all of our FACT creative was bilingual.

48 companies engaged. 70MM digital banner impressions. Over 2BN social media impressions. Subscribers to our text information platform in every state. And, most importantly, the largest voter turnout for a midterm election in 48 years.