5 promises for inspiring content: INSPIRE YOU/ CHALLENGE YOU / SURROUND YOU / LISTEN TO YOU/ REWARD YOU.

This AGILE, RELEVANT relational program leans on DATA:

- Audit of the ecosystem’s contact data available

- 4D profiles elaboration: data model that scans every user characteristics according to 4 topics in order to deliver the good message, to the good person, at the right time, on the best channel.

On the platform this mechanic translates itself through content customization: the platform learns and recognizes the interests, equipment and profile of its user as he browses to offer him adapted content.

Key figures of the platform over 4 months:

- Approximately 2.000 visitors per day (excluding off-media and promotion period)

- 140.000 accounts created

- 13.000 products added by users

- 150.000 pictures uploaded by users

- 100.000 challenges and 70.000 tournaments created within 4 months (since the launch of the Photo Arena)

- 200 training sessions available for purchase

Following the success of the platform in France (pilot country), Nikon decided to launch the website in Belgium in 2015, and many other countries will soon be able to follow the lead.