For 2004, we turned the sports competition of 2003 into a rally - the longest and toughest sales rally in the world. In line with this concept, we determined the legs of the competition as well as the various prizes. And they really weren´t too bad. Amongst others, there were three Porsche Cayenne to be won, and those contestants who came first during any of the legs of the rally were invited to take part in spectacular driver training. Communication was even “louder” than before in order to surprise the contestants again and again, and keep them on track.

With 479 Business Partners signing up or taking part, the figure was 80% higher than in 2003 (479 contestants compared with 266 in 2003). For the first time, the competition was extended to Austria (53 contestants) and Switzerland (97 contestants).