Cannes Lions
SPARKLING, Mexico City / GRUPO COMERCIAL ATLAS / 2015
Overview
Entries
Credits
Description
"I Choose" creates a unique and original shopping experience specially designed for the store. It invites expecting parents to involve their baby in the decision making process of decorating their future bedroom.
Execution
The idea took place at Baby Town's four stores in Mexico, during the weekends of February, March and April.
Outcome
Sales increased by 23% during the first two moths of the idea's implementation.
Similar Campaigns
6 items