Cannes Lions

LET'S MAKE PIKACHU-CHARM!

DENTSU KANSAI, Osaka / THE POKEMON COMPANY / 2014

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Overview

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Credits

OVERVIEW

Execution

If children are separated from their parents when a disaster occurs, it's maybe difficult for families to meet up. We designed The Pikachu Lucky Charm. After cutting the charm from the newspaper,everyone can fill in their contact numbers, the address of a place to meet and the phone number of a relative in a different part of Japan. Then by folding it along the lines,they have their own Pikachu Lucky Charm, which they can then put in their wallets or school bags.

Outcome

People spread news of this project on social networking services and thousands have downloaded a PDF version from our website.

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