I Feel Good by James Brown encapsulates the exact sentiment we needed for this commercial.

After securing permission from the James Brown estate, we did a talent search and held multiple additions in the UAE, US, UK and South Africa to find the right musicians who could re-create the original live performance as faithfully as possible.

We then did the same search and set of auditions for a singer that could accurately reproduce James Brown's version of I Feel Good, that he himself never recorded twice the same way.