1 week before launching, we tried real-time communication about that the celebrity is in Europe traveling by uploading pictures in her Facebook. 3 days before, the paparazzi cuts that are uploaded in entertainment blogs and communities arouse fan’s curiosity about who she is traveling with. And finally with ‘Travel Diary’ Facebook application, people recognize that they are traveling with the celeb on their customized walls as if it was real.

Without using traditional media, the campaign site is visited by over 172,000 people. And 16% of people participated into the campaign, 47% of participants voluntarily shared average over 5 times in their own Facebook. We have reached result of 5,920,000 times exposure to total of 1,180,000 of people. The results of attempting technique of interactive posting first time in Korea, Travel Diary could lead the high response from the media and marketing field of advertising.