Cannes Lions

I hate my Job

THJNK, Hamburg / AUDI / 2016

Film

Overview

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Overview

Description

In December 2015, Audi focused on the issue of piloted driving

with several workshops, panel discussion and employee information

events. But besides all that barren information, Audi wanted a more

entertaining and light-hearted way to get everyone excited about the issue."

"Robots are already a huge help in our everyday life. But to be honest,

all the tasks they do for us are pretty unpleasant ones. But now, they

are finally allowed to do one job that's very enjoyable: drive the

Audi RS 7 piloted driving, the first autonomous racecar."

"The film was one of the highlights in the autonomous driving themed month.

The interest from employees and visitors in the Audi RS 7 piloted driving

sparked and everyone tried to get a test ride in the robot controlled cars.

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