We created a major art installation project with Mark Jenkins（famous street artist） and university students, turning the crushed bottles into “art” rather than garbage. The sculptures and street installations called “Homeless Animals in the Concrete Jungle” highlighted the issue of habitat destruction while demonstrating the unique crushable PET bottle. We took it to major parts of the city, zoo and Tokyo International Film Festival (the theme of the festival is “Action for Earth”) and we even turned the RED carpet GREEN securing enormous publicity and endorsements.