First we developed an app which uses GPS technology. Then promoted it on a beach with posters.

When someone used the app, our specially designed Sprite Zero - Refresher flew by,

refreshed with its cool spray and dropped a Sprite Zero can.

Refresher delivered hundreds of cans in its first appearance. But refreshed a lot more. It generated lots of buzz to the brand. And now it is getting ready to fly through the beaches across Turkey.