Cannes Lions

I SPY

M&C SAATCHI, London / NETWORK RAIL / 2013

Case Film
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Life in rural Britain is peaceful, sedate and serene. People feel safe and at ease when they’re out in the countryside. They’re lulled into a false sense of security, blissfully unaware of the 450 tonne trains that cut through these landscapes at 85mph.

Our task was to shock people into action. To encourage them to take care crossing rural train tracks.

To ‘SEE TRACK / THINK TRAIN’

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