Network Rail owns and operates the UK rail system, one of the most complex in the world.

The problem was that no-one knew or cared. Our job was to give them a way of communicating that could help them transform perceptions.

Simplicity was the key.We developed a frame that places the logo at the heart of any communication, communicating confidence. Iconography links through the brand – communicating quickly, efficiently and universally. It makes the station posters clear and helpful; the breadth of their property offer distinct and gives their vans purpose.

The identity has been rolled out across the country, raising their profile. Their communications are far more visible, helpful and efficient.