We brought ten of Australia’s leading female singers together to create a moving music video. From rock goddesses to indie pop sensations, the singers harmonise in an almost a cappella version of 'I Touch Myself'. Shot in black and white, the camera gently pans from one singer to the next, all filmed naked from the shoulders up as they sing sections of the song. The camera pans over a young breast cancer survivor and the super 'Touch Yourself' appears.

Music is at the heart of the idea, which is why the video plays as soon as visitors reach the website.

Within hours of release, the campaign reached audiences of 400 million+.

Over 250,000 Australian women visited the site in the first two weeks with a unique session time of around 7 minutes. Over 80% got in touch with their breast health through the self examination information section of the website. The greater campaign, including the social media and PR aspects, helped the project reach 47% of Australian women. #itouchmyselfproject became a trending topic on Facebook for 2 days. People in 17 countries downloaded the song on iTunes with proceeds going to the Cancer Council.

With no media budget, we achieved $AUD4.3m in media exposure.