Most anti-stigma campaigns focus on getting victims of the stigma to stand up and fight for acceptance. But the real issue here is people's lack of understanding, which feeds the stigma. So we took a different approach, asking the perpetrators of the stigma to promise not to impose social costs on those who do stand up. For people to seek the help they need, they have to know there are others who will accept them. We can break the stigma by letting people know that we are here for them. 3 simple words can make the difference: I Will Listen.

Facebook likes increased 3,000%. More then 350 online and traditional articles, including features in the New York Times, Wall Street Journal and Huffington Post, earned more than 300 million impressions. The campaign has directly raised more than $400,000 from organizations including the Scattergood Foundation.It was the #4 trending topic nationally on Twitter. And the campaign has been joined by 40 other non-profits, and student groups at more than a dozen universities. As to our goal of breaking the stigma of mental illness, our mental health survey shows a 92% improvement in positive sentiment among those who have participated in the campaign.