We made their No.1 wish come true and built the Tim Tam Orchard in the busiest street in Sydney.

Once word got out, everyone came to see for themselves. Over 130,000 Tim Tam biscuits were picked.

Invites to appear in our new commercial at the Tim Tam Orchard, via Facebook and influential bloggers, went out and over 1,570 different TVCs were created, capturing the Tim Tam Orchard experience. We even used one as the brand TVC.

The media took notice, with radio DJ shout outs, Morning TV coverage, Twitter trending and

geo-targeted Facebook ads all ensuring the event would be remembered for a very long time.

As the enjoyment spread nationwide, orchards sprung up over the whole country.

Wishes came true as a bumper crop of 130,000 Tim Tam biscuits were picked from our orchard.

475,000 views on the YouTube channel and 55,872 additional likes.

9,000,000+ PR impressions and 323,000 blog contacts.

Baseline uplifts, for campaign period, up 23% with a penetration increase to 21.1%.

But more importantly, over 20% more Aussies fell in love again with Tim Tam.

We took Tim Tam back to the people and the people took Tim Tam back to their hearts.

The new ‘old’ kid was back on the block.