Cannes Lions

RACE

Y&R BUENOS AIRES, Buenos Aires / ARCOR & CO. / 2013

Awards:

1 Shortlisted Cannes Lions
1 of 0 items

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OVERVIEW

Description

The action takes place inside a bar. A group of friends sit at a table with a beautiful girl when one of them puts in motion a strategy to seduce her by making embarrassing comments about each of his friends to eliminate them one by one from the competition.

This goes on until our main character takes rapid-response action and overtakes his opponent to finally get the girl. As a metaphor to represent the competition we see clips of Wacky Race cartoons, representing the characters and subtext of our spot.

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