To showcase the beauty of the language while portraying a modern twist, we created 28 unique Arabic letters that reflected the brand's innovative identity. The letters were created in a way that was as expressive and as colorful as possible allowing people to take pride in sharing them and making them their profile pictures. The letters reflected various personalities through the use of different colors, fonts, shapes and designs. The overall collection was specifically designed and tailored to look as trendy as possible for social media platforms and users. Colorful templates where created following the same spirit of the letter collection

The letters developed were all over social media. People started tagging each other with letters corresponding to their names and changed their profile pictures accordingly. A variety of random online users contributed with their own innovative designs, adding their own unique twist to the concept. Our movement gave birth to 122,000 online Arabic posts, reminded 177 million people of the beauty of Arabic letters and ensured that the Arabic language will live on as long as we champion it.