We needed to develop content for a website that had the primary aim of encouraging and facilitating patients with IBD/IBS/Crohn’s /UC to move through the journey from initial symptoms, to diagnosis and taking ownership of their condition. The website’s objective was to provide information around the diseases and the patient journey, but will also act as a central hub that provides some background and contextual information, connecting people with reliable and quality information, resources and other networks with relevant information.

The website was developed so we were able to talk to people right through their journey - from suspected symptoms, through exploration, to diagnosis, acceptance and living with the condition.

Through a creative and friendly, user centred interface, we were able to present information in cohesive, bite-sized portions. This assisted with users not feeling overwhelmed by the rich information available, but rather to enable them to interact with and process content on their own terms.

The creative execution was market-leading. We took a serious, chronic disease, and with respect to patients, and their needs, developed a solution, which was creative, informative and clinically accurate.

The platform clearly resonated with patients and their families alike, in helping them understand what IBD means, and how it affects not only sufferers, but also those around them.

In its first month, ownyouribd.com.au attracted 45% more traffic than any other IBD site in Australia. Furthermore, in the first 4 months since launch, the platform has seen nearly 5,000 visitors, with strong engagement metrics. A low bounce rate of 38% and an average dwell time of over 2 minutes, represents a 31% increase in engagement, compared to other sites in the local market.

Own your IBD has been picked up by local radio, as well as a national news publisher, which has continually helped to drive awareness of this abundant information resource.