Our challenge was to demonstrate how IBM used e-business strategies and solutions to help the organizers behind the Sydney 2000 Olympic Games deal with the same issues that businesses around the world face everyday. Solution/Creative Idea: A website that presents the Sydney 2000 Olympic Games as an IBM e-business case study. Rotating feature stories told of how the lives of real people - employees, athletes, volunteers, and others - were impacted by the IBM technology behind the Games. The site also included rich media components (AussieTalk, Feature Story, Kayak Banner and Kayak Game) that reinforced the fun and exciting spirit of the Games. Beyond the website, an online campaign of over 30 banners (5 rich media) helped increase awareness and drive traffic to the site. Results: The banner campaign drew click through rates consistently higher than the industry average. The site's Kayak Game, whose constantly renewed leaderboard reflected high usage, was awarded the "Gold" by USA Today for being one of the Web's best online games with an Olympic theme.