IBM was looking for a way to add even more reach, relevance and longevity to their immensely successful "Data Visualization" campaign, especially for their key clients.

The "data visualization" campaign showed data in a way it has never been seen before. With the calendar, we took this idea one step further, presenting data visualization as a new art form – and data itself as the "artist". With the right tools, data is able to express itself in a truly artistic way – from bold expressionist strokes to scrupulous pointillist patterns. The images in this art calendar portray a world beyond any human artist's desire for self-expression, devoid of traditional rules or representative functions. Images that are unbiased, impersonal. And at the same time, undeniably, deeply intriguing.

The calendar was printed in a limited edition and distributed to a select group of key clients and opinion leaders picked from IBM's German customer base. Their response was so enthusiastic, that IBMers had to part with their own reserve copies to satisfy the acute demand resulting from word-of-mouth propaganda amongst their top clients. The "Beauty of Data Calendar 2011" is about to become a collector’s item.