We posted message stickers, ”Smart sticker” on public spaces to evoke “true smart behaviors” in casual manner. Analog-styled sticker reminds people true emotion for their relationships. Our guerrilla stickers in various places spread out to many blogs via SNS. In addition, many people created their own messages of smart life to post and shared with their friends through the SNS. We also produced web episodes and music video for campaign expansion. This smart stickers and messages were continued to expose to people in TV, Print, OOH, and LCD billboard.

MV and 5 Episodes were viewed: 500.000+PR and News released: 196,000Smart sticker created and shared on microsite: 100,000+Countless Social networking service sharings