Dynamic data lies at the heart of every IBM business solution. In this case, points were captured on hand-held devices by umpires and transmitted around the world. To highlight this, the integrated campaign featured: an 11-screen Reuters board in Times Square carrying scores, statistics and video highlights, ad vans delivering scores to New York streets. Live score banners providing scores, statistics, and a guided tour of IBM's business solution, banners driving to an interstitial explaining IBM's solutions, magazine insertions, newspaper stickers, radio, and ticket holders, tickets and souvenirs sent to clients.