The brief from the client was to create an integrated direct marketing campaign that would raise awareness for Ricoh printers, get them noticed and drive demand for the brand in the future.

We did this by creating seven comically unproductive office characters that highlight the difference between your average worker and a Ricoh printer.

Banners and EDMs drove the target market to an engaging micro-site where they could further explore the “bad workers” and get more information on Ricoh printers.