Our objective was to position IBM as a leader in the e-B2B space by utilising new ad serving technology to drive an audience of C-class executives and IT implementers through a lead generating contact form. Creative should push the limits of predictable online advertising with engaging and surprising interactivity that will drive users to touch the ad, associate IBM with new and dynamic technology, and funnel them through a contact form that IBM sales reps can use to screen for qualified leads. Using Bluestreak's enhanced ad serving, we made banner interactivity work in a new way.For Street, we digitally shot a 360-degree street scene in Midtown Manhattan and tracked the user's cursor to the banner to have it rotate through the scene. Upon completion of the initial screen touch, the banner then expands over the site and supplies the user with a series of information tabs and links supporting IBM's value proposition. No pop-up windows, no need to refresh the hostpage the user was reading.