Cannes Lions
OGILVYONE WORLDWIDE, Beijing / IBM / 2005
Overview
Entries
Credits
Description
The Brief:Simple enough. Send a Chinese New Year greeting (Year of the Chicken) to small and medium business contacts.The Idea:Leverage the popular Chinese game "Chi Qiao Ban," or Seven Shapes Puzzle, to give recipients a warm feeling while letting them try their own skill at shape-making.The Results:It'll be unbelievable, promise.
Similar Campaigns
12 items