As part of the Real Magic platform, Coca Cola wanted to reinforce the message from a product point of view, as the trigger for real magic moments.

The brand commissioned us to find a product insight or observation that translates in a meaningful way the Real Magic platform.

Using traditional billboards and outdoor media, the goal was to encourage consumers choose Coca Cola to spark the magic.

Positioned around the Mexico City bar district, the Campaign had posters and Billboards both digital and physical. Being an awareness campaign there isn’t a specific target to reach, but media data suggests that an average of 150.000 consumers a day are exposed to the campaign.