Cannes Lions

LATA + GARRAFA COMEMORATIVA

IVITY BRAND CORP, Lisbon / COCA-COLA / 2012

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Overview

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Credits

OVERVIEW

Description

To create a graphic interpretation that would somehow materialise the 125 years of Coca-Cola.

Execution

We developed in Portugal a special decoration for the signature Coca-Cola glass bottle, and we have adapted one of Coca-Cola´s icons, the aluminium can. Inspired by the brand´s historical elements, we have reinterpreted a contemporary perspective without forgetting references from the past.The bottle is borne from a graphic romance: homage to the spirit of a brand that is 125 years old.

Along with the bottle and can, we have also produced a poster explaining all the reinterpretation work, which is aesthetically influenced by the vintage tin Coca-Cola Advertising signs.

Outcome

The way we do it was a declaration of love that proclaimed: “There will always be Coca-Cola”, and a total of 5,200 bottles have been produced.

As it was an exclusive edition, they were not placed for sale; instead, they have been given to institutions, to Coca-Cola brand lovers, the media, clients, partners and winners of TV, radio and Coca-Cola website contests.

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