Parmalat's Ice Cream is made in ice cream parlours, with fresh milk and natural ingredients, and using artisanal techniques. To demonstrate that with good humour and fun we reveal the secrets of the ice cream's freshness and creamy texture. In the South Pole's frozen landscape we see igloos, penguins...cows, that are there so the milk is fresh enough and in the ideal temperature for the production of the ice cream. One of the cows is so cold that it actually sneezes. Displayed in young people's sites, targeted to the young adult audience, the animation language has a high degree of efficiency and visibility.