A special proposition of our campaign is, people say “Strike while the iron is hot”, same as for love and ice cream. You should love and eat ice cream while it’s still hot.

By using a innovative concept, "Summer is hot. Love, while it’s hot.", we create 2 touching stories of summer romance to make the connection of falling in love on a hot summer day with the psychological state of eating ice cream. With localized elements, the films can shorten the distance between the brand and consumers, also engaged the brand preference and hook them to buy a Haagen-Dazs.

In just 37 days after releasing the film on Youtube, “No.596” got 421,000 views and the number is still growing. We spread it out in all the popular websites as word-of-mouth marketing. The overall percentage of comments from internet users was 400%. The films generated a lot of buzz online, spread virally as people passed them onto friends and posted them on plurk, facebook and their own blog. It was reported by all major news channels in Taiwan.

Overall sales increased 55% after "A Summer Romance" campaign.Sales volume increased 40% in Family Mart. And total sales exceeded the target.