To create an efficient campaign for the POS selling Kibon’s ice creams in the hottest season of the year: summer.

We needed to create a differentiated piece that could make Kibon’s ice creams stand out from the competitors’ communication. So we had the idea of making a poster that rolled onto itself forming a 3D ice cream cone ready to be eaten. More than just a poster, an invitation for consumers to try the product then and there at the POS.

The design allowed the product to be highlighted at the point of sale conveying its delicious appeal. Sales corresponded to client’s expectation in the hottest season of the year.