Spikes Asia
MINDSHARE, Jakarta / UNILEVER / 2017
Overview
Entries
Credits
Description
Created a series of story stories about men called “Break the Stereo”. This partnership focused on profiling those millennial Indonesian men who broke the taboos of choosing their passion over stereotypical jobs, they are:
1. Siko Setyanto – ballet dancer
2. Rahung Nasution - nomadic food enthusiast
3. Toton Januar – fashion designer.
In each episode, the protagonist expressed their journey of daring to break the stereotype and follow their passion. The journey was tough but they believed in themselves and stood by their choices of being a ballet dancer, a food enthusiast and a fashion designer.
Similar Campaigns
12 items