For the 25th Birthday of the Blizzard we needed to do something big. Big enough that Blizzard fans everywhere could hear it. So, we did what all icons with a huge following do… We went on tour. A vehicular Blizzard Tour making 25 stops at major events, where free Blizzards were handed out. But that was only the half of it. We realised that this was basically a Blizzard fanatic’s dream come true, so we created a family of Blizzard groupies to follow the tour at all costs. This family and the tour were brought to life with four National TV spots and a Facebook page where people could view the family’s 25 additional 'home movies'. Also, Blizzard fans could keep track of the tour via Twitter, where they even had the opportunity to vote on upcoming destinations for the tour.

The first commercial broke in April with buzz spreading to The George Lopez Show, the TV show Glee asked to write the Blizzard Mobile into an episode, in a New York Times article and through countless mentions on the local news. Plus, with over two million Blizzard fan club members, the turnout was tremendous. Then, with DQ’s first year of national broadcast television and a viral campaign on Facebook, the consumer reach and awareness skyrocketed to 90%. Also, there were new Blizzard flavours every month, promotional offers and more—designed to keep the momentum going all summer long.