We created an ad to prove that Walmart can pick produce just as well as their customers when ordering their groceries online. We did this by demonstrating our ability to pick the same things they pick through our advertising targeting decisions. We showed them how we successfully picked the same station, medium, and time that they picked in order to expose them to our ad, and in doing so proved that we’ll be able to make the same decisions they do when we select their produce for their online orders.